• To be a multi-national company with world-class standards to serve our valued and strategic business partners.
• To positively contribute to the prosperity of Hong Kong, China and the USA through rapid advances in Information Technology as applied to IT consumer and industrial implementation.
• To excel in innovative application of technological breakthroughs.

• To add value for our customers, shareholders and employees.
• To design and develop advanced intellectual properties and core competencies in our areas of endeavor.
• To create a company culture in an environment that fosters real teamwork through shared information and technological know-how among all colleagues.
• To compete effectively in the global business and commercial environment.
• To establish real-time information culture.
• To promote and develop an intelligence-oriented employee base.

ETHICS
We insist on the highest standards of personal and professional conduct so that we deserve our clients' and colleagues' trust.

CUSTOMER-CENTRIC
We focus on creating and maintaining a customer-centric experience that builds brand loyalty and meets our customers' lifelong financial goals. We understand that a unique customer experience is key to our competitive advantage and profitability.

RESPECT
We do our best work when we value one another as individuals, encourage diversity in our workplace and in our ideas, and recognize that work is but one part - a vital part, no doubt - of a full and rewarding life.

TEAM WORK
We make a greater contribution when we work together than when we work alone.

OPENNESS
We strive to communicate openly and candidly with one another and to share information enabling us to achieve our objective for Wong's.

MANAGING FOR RESULTS
We always manage for results through a customer-centric, results-oriented strategic planning and performance measurement approach by setting clear objectives and targets after consultation with customers.

COMPETENCE
Our dedication to competence requires not only lifelong learning, but also that we continually assess our ability to appropriately and effectively address the needs of those whom we serve.

COMMITMENT TO SUCCESS
We actively assist our people to realize their full potential. This is critical to our success.

MERIT
We believe in a meritocracy where the best people and ideas are recognized and rewarded.

EXCELLENCE
Continuous improvement in the quality of our work provides the highest value to our clients and shareholders, and the greatest satisfaction to our people.